We are the brand incubation and venture lab of Gelmart International.

What we do

We incubate and fund startups utilizing our complete turnkey supply chain solutions and an immersive and cohesive eco-system for start-ups.

How we are different

With an experienced team of supply chain, design, product development, and marketing experts, we are brand creators and leaders, as well as best-in-class manufacturers.

  • 70 plus years as legacy manufacturer
  • Brand experts with proven track record of building and designing private label, proprietary and licensed brands
  • Incubator of direct-to-consumer lifestyle brand, LIVELY, which launched in early 2016 and sold to Wacoal in 2019
  • Top notch design and product development, led by distinguished industry veterans
  • Vertical supply chain management (owns and operates factories in China and Philippines)
  • Partner to the world's largest retailers
  • Visionary in industry bringing to market new products, categories, and brands

Why we started

We started FullStride Ventures to capitalize on our supply chain and manufacturing expertise, and our passion for business building and entrepreneurialism. As a 70 year company, we have experienced only one constant: change. With FullStride Ventures, we find opportunities in the changing marketplace and consumer.

Our team

Yossi Nasser

Founding Partner, FullStride Ventures

Yossi is the Founding Partner of FullStride Ventures and CEO of Gelmart International, a 70 year old, family owned business that is a leading manufacturer of women’s intimates and loungewear. His father, Jack was one of the three founders of the company. Yossi moved to NYC and joined Gelmart in 2009, after he lived in London working as a portfolio manager for a hedge fund. Since he has been at the helm, Gelmart has gone through a significant turnaround, generating revenue growth of double digit multiples. The company has become the largest private label player in the industry, with retail partners such as Target and Walmart. His focus has been hiring a strong leadership team, as well as building a robust supply chain delivering to customer’s private brand needs. More recently, Yossi has been focusing on growing the next frontier of the company through their investment arm, FullStride. After successfully incubating and launching LIVELY, Yossi and his team are working constantly on new brand opportunities that can leverage the supply chain benefits that Gelmart delivers, for new DTC opportunities. Yossi likes to pride himself as an innovator, and someone who is not afraid to take risks to challenge the status quo.

Caroline Levy Limpert

Managing Partner, FullStride Ventures

Caroline serves as Managing Partner of FullStride Ventures as well as leads all the marketing efforts for Gelmart International as their CMO. She was integral in the incubation of LIVELY and Feather Bra. Before Gelmart, she was a partner at FITiST Labs, a strategic and brand consultancy with a focus on lifestyle brands. Caroline previously co-founded and successfully exited FITiST, the first membership and bookings platform for boutique fitness, Prior to starting FITiST, Caroline helped build new businesses for NY- based VC firm Tricera Partners including Flywheel Sports. She has also served as a marketing executive for the $1B Victoria’s Secret Beauty brand for several years. Caroline holds an AB from Dartmouth College and MBA from The Wharton School at The University of Pennsylvania.

Michele Cordiero Grant

Strategic Advisor, FullStride Ventures

Michelle Cordeiro Grant is a Strategic Advisor to FullStride Ventures and the Founder and CEO of LIVELY, a community and brand that inspires women to live life passionately, purposefully, and confidently, creating products and experiences to do so. Michelle launched LIVELY in 2016 and has since raised $15 million in funding and fostered an 85,000-member ambassador network. She grew her business from its concept stage to a $100M acquisition by intimates leader Wacoal in just three years, beating the odds of female-founded companies. Previously, while working with Victoria's Secret, she was inspired to create a revolutionary new experience and point of view for the $13B American lingerie category. She coined “Leisurée,” a new category that blurs the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and ultimate comfort from each category, and so LIVELY was born.

Gelmart International

Strategic Partner, Gelmart

Our investments

March 2016

July 2020

November 2020

January 2021

Our interests

We are excited about new ideas, white space opportunities, the ever changing consumer, and passionate founders. We pride ourselves on always pushing boundaries.